Ambassador for 2011 Cricket World Cup

The official event ambassador for the ICC Cricket World Cup 2011 is Sachin Tendulkar.

In his role as ICC Cricket World Cup 2011 ambassador he will be called upon to promote and support a variety of ICC initiatives for the tournament, which is the third biggest sporting event in the world and will take place in Bangladesh, India and Sri Lanka from 19 February to 2 April 2011.